Brand Personality as a Predictor in the Product/Firm Relationship as it Relates to Brand Loyalty During Periods of Brand Stress, Catastrophic Events or Recalls

AuthID
 P-00A-330
2
Author(s)
Becker, K
·
Document Type
Article
Year published
2013
Published
in Journal for Global Business Advancement, ISSN: 1746-966X
Volume: 6, Issue: 3, Pages: 212-225
Indexing
Scopus®
Publication Identifiers
Scopus: 2-s2.0-84920512664
Source Identifiers
ISSN: 1746-966X
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