Benchmarking for the Rebranding of a Handcrafted Brand

AuthID
 P-00T-7ET
2
Author(s)
Raquel, A
·
2
Editor(s)
Martins, N; Brandao, D
Document Type
Proceedings Paper
Year published
2019
Published
in DIGICOM 2019 - 3RD INTERNATIONAL CONFERENCE ON DESIGN AND DIGITAL COMMUNICATION
Pages: 51-61 (11)
Conference
3Rd International Conference on Design and Digital Communication (Digicom), Date: NOV 15-16, 2019-2109, Location: Barcelos, PORTUGAL, Sponsors: Polytechn Inst Cavado & Ave, Sch Design, Barcelos Municipal, Polytechn Inst Cavado & Ave, Sch Design, Mastrado Design Digital, Satander, Digital Decor, ID+ Res Inst Design Media & Culture
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Wos: WOS:000589892600004
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