Helena Maria Batista Alves


AuthID: R-000-5SX

Confirmed Publications: 31



11
TITLE: A review of scale development practices in nonprofit management and marketing
AUTHORS: Wymer, W; Alves, HMB ;
PUBLISHED: 2012, SOURCE: Economics and Sociology, VOLUME: 5, ISSUE: 2
INDEXED IN: Scopus
IN MY: ORCID
12
TITLE: AN ANALYSIS OF THE REASONS ATTRIBUTED BY SPANISH UNDERGRADUATES TO CSR IN ORGANIZATIONS AND ITS IMPLICATIONS FOR CONSUMER BEHAVIOR  Full Text
AUTHORS: Jose L Luis Vazquez; Ana Lanero; Helena M Alves ; Pablo Gutierrez; Purificacion Garcia, MP;
PUBLISHED: 2012, SOURCE: EKONOMSKA ISTRAZIVANJA-ECONOMIC RESEARCH, VOLUME: 25, ISSUE: SPEC. ISS. 2
INDEXED IN: Scopus WOS
IN MY: ORCID
13
TITLE: Ecotourism from both hotels and tourists' perspective
AUTHORS: do Paco, A ; Alves, H ; Nunes, C;
PUBLISHED: 2012, SOURCE: Economics and Sociology, VOLUME: 5, ISSUE: 2
INDEXED IN: Scopus
IN MY: ORCID
14
TITLE: Internal marketing in portuguese health care
AUTHORS: Azedo, D; Alves, H ; Wymer, W;
PUBLISHED: 2012, SOURCE: Public Policy and Administration, VOLUME: 11, ISSUE: 4
INDEXED IN: Scopus
IN MY: ORCID
15
TITLE: Journal Editor Perceptions of Universities: Some empirical evidence  Full Text
AUTHORS: Mainardes, EW; Raposo, M ; Alves, H ;
PUBLISHED: 2012, SOURCE: Tertiary Education and Management, VOLUME: 18, ISSUE: 1
INDEXED IN: Scopus CrossRef
IN MY: ORCID
16
TITLE: Marketing in higher education: A comparative analysis of the Brazil and Portuguese cases  Full Text
AUTHORS: Mainardes, EW; Alves, H ; Raposo, M ; de Domingues, MJCS;
PUBLISHED: 2012, SOURCE: International Review on Public and Nonprofit Marketing, VOLUME: 9, ISSUE: 1
INDEXED IN: Scopus CrossRef: 2
IN MY: ORCID
17
TITLE: PUBLIC UNIVERSITY STUDENTS' EXPECTATIONS: AN EMPIRICAL STUDY BASED ON THE STAKEHOLDERS THEORY  Full Text
AUTHORS: Emerson Wagner Mainardes; Mario Raposo ; Helena Alves ;
PUBLISHED: 2012, SOURCE: TRANSYLVANIAN REVIEW OF ADMINISTRATIVE SCIENCES, ISSUE: 35E
INDEXED IN: Scopus WOS
IN MY: ORCID
18
TITLE: Tacit Knowledge as Competitive Advantage in Relationship Marketing: A Literature Review and Theoretical Implications  Full Text
AUTHORS: Pereira, CAB; Ferreira, JJM ; Alves, HMB ;
PUBLISHED: 2012, SOURCE: Journal of Relationship Marketing, VOLUME: 11, ISSUE: 3
INDEXED IN: Scopus CrossRef: 3
IN MY: ORCID
19
TITLE: Universities Need a Market Orientation to Attract Non-Traditional Stakeholders as New Financing Sources  Full Text
AUTHORS: Mainardes, EW; Raposo, M ; Alves, H ;
PUBLISHED: 2012, SOURCE: Public Organization Review, VOLUME: 14, ISSUE: 2
INDEXED IN: Scopus CrossRef
IN MY: ORCID
20
TITLE: Using a Satisfaction Index to Compare Students' Satisfaction During and After Higher Education Service Consumption  Full Text
AUTHORS: Duarte, PO ; Raposo, MB ; Alves, HB ;
PUBLISHED: 2012, SOURCE: Tertiary Education and Management, VOLUME: 18, ISSUE: 1
INDEXED IN: Scopus CrossRef: 15
IN MY: ORCID
Page 2 of 4. Total results: 31.

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