Paulo Miguel Rasquinho Ferreira Rita
AuthID: R-000-EJZ
131
TITLE: O marketing relacional como novo paradigma-uma análise conceptual
AUTHORS: Joaquim Antunes; Paulo Rita;
PUBLISHED: 2008
AUTHORS: Joaquim Antunes; Paulo Rita;
PUBLISHED: 2008
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132
TITLE: EDITORIAL Full Text
AUTHORS: Luiz Moutinho; Paulo Rita;
PUBLISHED: 2007, SOURCE: Journal of Travel & Tourism Marketing, VOLUME: 21, ISSUE: 4
AUTHORS: Luiz Moutinho; Paulo Rita;
PUBLISHED: 2007, SOURCE: Journal of Travel & Tourism Marketing, VOLUME: 21, ISSUE: 4
133
TITLE: O marketing relacional e a fidelização de clientes: estudo aplicado ao termalismo português
AUTHORS: Joaquim Antunes; Paulo Rita;
PUBLISHED: 2007
AUTHORS: Joaquim Antunes; Paulo Rita;
PUBLISHED: 2007
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135
TITLE: Performance as a classification criterion of tourist origins and destinations Full Text
AUTHORS: Paulo Águas; Paulo Rita; Jorge Costa;
PUBLISHED: 2006, SOURCE: The Service Industries Journal, VOLUME: 26, ISSUE: 3
AUTHORS: Paulo Águas; Paulo Rita; Jorge Costa;
PUBLISHED: 2006, SOURCE: The Service Industries Journal, VOLUME: 26, ISSUE: 3
136
TITLE: Advances in doctoral research in management
AUTHORS: Moutinho, L; Hutcheson, G; Rita, P;
PUBLISHED: 2006, SOURCE: Advances In Doctoral Research In Management
AUTHORS: Moutinho, L; Hutcheson, G; Rita, P;
PUBLISHED: 2006, SOURCE: Advances In Doctoral Research In Management
INDEXED IN:
Scopus
Openlibrary


137
TITLE: Os determinantes do marketing relacional na satisfação e fidelização de clientes
AUTHORS: Joaquim Antunes; Paulo Rita;
PUBLISHED: 2005
AUTHORS: Joaquim Antunes; Paulo Rita;
PUBLISHED: 2005
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138
TITLE: A publicidade na Internet: formatos, tendências e indicadores de performance
AUTHORS: Paulo Rita;
PUBLISHED: 2005
AUTHORS: Paulo Rita;
PUBLISHED: 2005
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Handle

139
TITLE: O e-mail como ferramenta de marketing. Uma revisão da literatura
AUTHORS: Nuno Fortes; Paulo Rita;
PUBLISHED: 2004
AUTHORS: Nuno Fortes; Paulo Rita;
PUBLISHED: 2004
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140