Ricardo José de Ascensão Gouveia Rodrigues
AuthID: R-000-FDD
101
TITLE: Market orientation of teachers and researchers in higher education institutions: a new approach
AUTHORS: Felgueira, T; Rodrigues, RG;
PUBLISHED: 2015, SOURCE: 5th International Conference on New Horizons in Education (INTE) in INTERNATIONAL CONFERENCE ON NEW HORIZONS IN EDUCATION, INTE 2014, VOLUME: 174
AUTHORS: Felgueira, T; Rodrigues, RG;
PUBLISHED: 2015, SOURCE: 5th International Conference on New Horizons in Education (INTE) in INTERNATIONAL CONFERENCE ON NEW HORIZONS IN EDUCATION, INTE 2014, VOLUME: 174
102
TITLE: The Influence of Strategies of the Internal Market Orientation in the External Market Orientation.
AUTHORS: Joao Sousa; Ricardo Gouveia Rodrigues;
PUBLISHED: 2015, SOURCE: INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA, VOLUME: 3, ISSUE: 4
AUTHORS: Joao Sousa; Ricardo Gouveia Rodrigues;
PUBLISHED: 2015, SOURCE: INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA, VOLUME: 3, ISSUE: 4
INDEXED IN: 
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ORCID
ORCID103
TITLE: Applying segmentation to social marketing breastfeeding behaviour
AUTHORS: Oliva Maria; Dourado Martins; Arminda Maria Finisterra do Paço; Ricardo Gouveia Rodrigues;
PUBLISHED: 2015, SOURCE: Social Marketing: Global Perspectives, Strategies and Effects on Consumer Behavior
AUTHORS: Oliva Maria; Dourado Martins; Arminda Maria Finisterra do Paço; Ricardo Gouveia Rodrigues;
PUBLISHED: 2015, SOURCE: Social Marketing: Global Perspectives, Strategies and Effects on Consumer Behavior
INDEXED IN: 
Scopus
Scopus IN MY: ORCID
ORCID104
TITLE: Brand Image and Awareness in the Third Sector and their Influence on the Intention to Donate
AUTHORS: Arminda Paço; Luís Rodrigues; Ricardo Rodrigues;
PUBLISHED: 2015, SOURCE: Brazilian Business Review, VOLUME: 12, ISSUE: 5
AUTHORS: Arminda Paço; Luís Rodrigues; Ricardo Rodrigues;
PUBLISHED: 2015, SOURCE: Brazilian Business Review, VOLUME: 12, ISSUE: 5
105
TITLE: Smells like team spirit: Opening a paradoxical black box
AUTHORS: Tania Silva; Miguel P E Pina e Cunha; Stewart R Clegg; Pedro Neves; Armenio Rego; Ricardo A Rodrigues;
PUBLISHED: 2014, SOURCE: HUMAN RELATIONS, VOLUME: 67, ISSUE: 3
AUTHORS: Tania Silva; Miguel P E Pina e Cunha; Stewart R Clegg; Pedro Neves; Armenio Rego; Ricardo A Rodrigues;
PUBLISHED: 2014, SOURCE: HUMAN RELATIONS, VOLUME: 67, ISSUE: 3
106
TITLE: Social marketing and the promotion of structural changes on breastfeeding Full Text
AUTHORS: Oliva Maria D Dourado Martins; Arminda Maria F Finisterra do Paco; Emerson Wagner Mainardes; Ricardo Gouveia Rodrigues;
PUBLISHED: 2014, SOURCE: RAE-REVISTA DE ADMINISTRACAO DE EMPRESAS, VOLUME: 54, ISSUE: 4
AUTHORS: Oliva Maria D Dourado Martins; Arminda Maria F Finisterra do Paco; Emerson Wagner Mainardes; Ricardo Gouveia Rodrigues;
PUBLISHED: 2014, SOURCE: RAE-REVISTA DE ADMINISTRACAO DE EMPRESAS, VOLUME: 54, ISSUE: 4
INDEXED IN: WOS
WOS IN MY: ORCID
ORCID107
TITLE: Social marketing and the promotion of structural changes on breastfeeding [O marketing social e a promoção de mudanças estruturais no aleitamento materno]
AUTHORS: Martins, OMD; do Paco, AMF; Mainardes, EW; Rodrigues, RG;
PUBLISHED: 2014, SOURCE: RAE Revista de Administracao de Empresas, VOLUME: 54, ISSUE: 4
AUTHORS: Martins, OMD; do Paco, AMF; Mainardes, EW; Rodrigues, RG;
PUBLISHED: 2014, SOURCE: RAE Revista de Administracao de Empresas, VOLUME: 54, ISSUE: 4
INDEXED IN: Scopus
Scopus IN MY: ORCID
ORCID108
TITLE: O MARKETING SOCIAL E A PROMOÇÃO DE MUDANÇAS ESTRUTURAIS NO ALEITAMENTO MATERNO Full Text
AUTHORS: OLIVA MARIA DOURADO MARTINS; ARMINDA MARIA FINISTERRA DO PAÇO; EMERSON WAGNER MAINARDES; RICARDO GOUVEIA RODRIGUES;
PUBLISHED: 2014, SOURCE: Revista de Administração de Empresas - Rev. adm. empres., VOLUME: 54, ISSUE: 4
AUTHORS: OLIVA MARIA DOURADO MARTINS; ARMINDA MARIA FINISTERRA DO PAÇO; EMERSON WAGNER MAINARDES; RICARDO GOUVEIA RODRIGUES;
PUBLISHED: 2014, SOURCE: Revista de Administração de Empresas - Rev. adm. empres., VOLUME: 54, ISSUE: 4
109
TITLE: Branding in NGOs – its Influence on the Intention to Donate
AUTHORS: Arminda do Paço; Ricardo Gouveia Rodrigues; Luís Rodrigues;
PUBLISHED: 2014, SOURCE: ECONOMICS & SOCIOLOGY - E&S, VOLUME: 7, ISSUE: 3
AUTHORS: Arminda do Paço; Ricardo Gouveia Rodrigues; Luís Rodrigues;
PUBLISHED: 2014, SOURCE: ECONOMICS & SOCIOLOGY - E&S, VOLUME: 7, ISSUE: 3
110
TITLE: The influence of competitiveness and regulations on entrepreneurial activity in emerging and advanced economies [L’influence de la compétitivité et des régulations sur L’activité entrepreneuriale dans les économies émergentes Et avancées] [Influência da competitividade e das regulações de Atividades empresariais nas economias emergentes e Avançadas] [La influencia de la competitividad y las regulaciones En la actividad empresarial de economías emergentes y Avanzadas]
AUTHORS: Raposo, M; Rodrigues, R; Dinis, A; Do Paço, A; Ferreira, JJ;
PUBLISHED: 2014, SOURCE: Innovar, VOLUME: 24
AUTHORS: Raposo, M; Rodrigues, R; Dinis, A; Do Paço, A; Ferreira, JJ;
PUBLISHED: 2014, SOURCE: Innovar, VOLUME: 24
INDEXED IN: Scopus
Scopus IN MY: ORCID
ORCID