Sandra Maria Correia Loureiro
AuthID: R-000-PH7
171
TITLE: The role of website stimuli of experience on engagement and brand advocacy
AUTHORS: Bilro, RG; Loureiro, SMC; Ali, F;
PUBLISHED: 2018, SOURCE: JOURNAL OF HOSPITALITY AND TOURISM TECHNOLOGY, VOLUME: 9, ISSUE: 2
AUTHORS: Bilro, RG; Loureiro, SMC; Ali, F;
PUBLISHED: 2018, SOURCE: JOURNAL OF HOSPITALITY AND TOURISM TECHNOLOGY, VOLUME: 9, ISSUE: 2
172
TITLE: Engaging visitors in cultural and recreational experience at museums
AUTHORS: Loureiro, SMC; Ferreira, ES;
PUBLISHED: 2018, SOURCE: ANATOLIA-INTERNATIONAL JOURNAL OF TOURISM AND HOSPITALITY RESEARCH, VOLUME: 29, ISSUE: 4
AUTHORS: Loureiro, SMC; Ferreira, ES;
PUBLISHED: 2018, SOURCE: ANATOLIA-INTERNATIONAL JOURNAL OF TOURISM AND HOSPITALITY RESEARCH, VOLUME: 29, ISSUE: 4
173
TITLE: Enhancing brand equity through emotions and experience: the banking sector
AUTHORS: Loureiro, SMC; Sarmento, EM;
PUBLISHED: 2018, SOURCE: INTERNATIONAL JOURNAL OF BANK MARKETING, VOLUME: 36, ISSUE: 5
AUTHORS: Loureiro, SMC; Sarmento, EM;
PUBLISHED: 2018, SOURCE: INTERNATIONAL JOURNAL OF BANK MARKETING, VOLUME: 36, ISSUE: 5
174
TITLE: Engaging fashion consumers in social media: the case of luxury brands
AUTHORS: Sandra Maria Correia Loureiro; Maria Maximiano; Padma Panchapakesan;
PUBLISHED: 2018, SOURCE: International Journal of Fashion Design, Technology and Education, VOLUME: 11, ISSUE: 3
AUTHORS: Sandra Maria Correia Loureiro; Maria Maximiano; Padma Panchapakesan;
PUBLISHED: 2018, SOURCE: International Journal of Fashion Design, Technology and Education, VOLUME: 11, ISSUE: 3
175
TITLE: Consumer-based approach to customer engagement – The case of luxury brands
AUTHORS: Catherine Prentice; Sandra Maria Correia Loureiro;
PUBLISHED: 2018, SOURCE: Journal of Retailing and Consumer Services, VOLUME: 43
AUTHORS: Catherine Prentice; Sandra Maria Correia Loureiro;
PUBLISHED: 2018, SOURCE: Journal of Retailing and Consumer Services, VOLUME: 43
176
TITLE: FASHION BRANDS COMMUNICATING AND INTERACTING IN INSTAGRAM: A NETNOGRAPHY APPROACH
AUTHORS: Sandra Maria Correia Loureiro; Jessica Serra; João Guerreiro;
PUBLISHED: 2018, SOURCE: Global Fashion Management Conference, VOLUME: 2018
AUTHORS: Sandra Maria Correia Loureiro; Jessica Serra; João Guerreiro;
PUBLISHED: 2018, SOURCE: Global Fashion Management Conference, VOLUME: 2018
177
TITLE: THE PERCEPTION OF ACTIVE LISTENING PRACTICE ON SOCIAL NETWORKS
AUTHORS: Lídia Silveira Pina; Sandra Maria Correia Loureiro; Paulo Rita; Paulo Rita; Eduardo Moraes Sarmento; Ricardo G Bilro; João Guerreiro;
PUBLISHED: 2018, SOURCE: Global Fashion Management Conference, VOLUME: 2018
AUTHORS: Lídia Silveira Pina; Sandra Maria Correia Loureiro; Paulo Rita; Paulo Rita; Eduardo Moraes Sarmento; Ricardo G Bilro; João Guerreiro;
PUBLISHED: 2018, SOURCE: Global Fashion Management Conference, VOLUME: 2018
178
TITLE: EXPLORING HOW BRANDS CREATE AND MAINTAIN ONLINE RELATIONSHIPS THROUGH THEIR WEBSITES, FACEBOOK AND INSTAGRAM BRAND PAGES
AUTHORS: Luisa Pinto; Sandra Maria Correia Loureiro; Paulo Rita; Eduardo Moraes Sarmento;
PUBLISHED: 2018, SOURCE: Global Fashion Management Conference, VOLUME: 2018
AUTHORS: Luisa Pinto; Sandra Maria Correia Loureiro; Paulo Rita; Eduardo Moraes Sarmento;
PUBLISHED: 2018, SOURCE: Global Fashion Management Conference, VOLUME: 2018
179
TITLE: CORPORATE SOCIAL RESPONSIBILITY INITIATIVES INFLUENCE CUSTOMER AWARENESS AND EMPOWERMENT
AUTHORS: Sandra Maria Correia Loureiro; João Lopes;
PUBLISHED: 2018, SOURCE: Global Fashion Management Conference, VOLUME: 2018
AUTHORS: Sandra Maria Correia Loureiro; João Lopes;
PUBLISHED: 2018, SOURCE: Global Fashion Management Conference, VOLUME: 2018
180
TITLE: THE ROLE OF WORD-OF-MOUTH AND CELEBRITY ENDORSEMENT IN ONLINE CONSUMER-BRAND RELATIONSHIP: THE CONTEXT OF INSTAGRAM
AUTHORS: Sandra Maria Correia Loureiro; Eduardo Moraes Sarmento;
PUBLISHED: 2018, SOURCE: Global Fashion Management Conference, VOLUME: 2018
AUTHORS: Sandra Maria Correia Loureiro; Eduardo Moraes Sarmento;
PUBLISHED: 2018, SOURCE: Global Fashion Management Conference, VOLUME: 2018
