Sandra Maria Correia Loureiro
AuthID: R-000-PH7
31
TITLE: Engaging with (vs. avoiding) personalized advertising on social media
AUTHORS: Sandra Maria Correia Loureiro; Linda Hollebeek; Raouf Ahmad Rather; Luis Ruivo; Kristel Kaljund; João Guerreiro;
PUBLISHED: 2023, SOURCE: Journal of Marketing Communications
AUTHORS: Sandra Maria Correia Loureiro; Linda Hollebeek; Raouf Ahmad Rather; Luis Ruivo; Kristel Kaljund; João Guerreiro;
PUBLISHED: 2023, SOURCE: Journal of Marketing Communications
INDEXED IN: 
Scopus
Scopus32
TITLE: Overview of the brand journey and opportunities for future studies
AUTHORS: Sandra Maria Correia Loureiro;
PUBLISHED: 2023, SOURCE: Italian Journal of Marketing, VOLUME: 2023, ISSUE: 2
AUTHORS: Sandra Maria Correia Loureiro;
PUBLISHED: 2023, SOURCE: Italian Journal of Marketing, VOLUME: 2023, ISSUE: 2
33
TITLE: Customer engagement in tourism and hospitality research
AUTHORS: Raouf Ahmad Rather; Haywantee Ramkissoon; Linda D. Hollebeek; Sandra Maria Correia Loureiro;
PUBLISHED: 2023, SOURCE: Handbook of Customer Engagement in Tourism Marketing
AUTHORS: Raouf Ahmad Rather; Haywantee Ramkissoon; Linda D. Hollebeek; Sandra Maria Correia Loureiro;
PUBLISHED: 2023, SOURCE: Handbook of Customer Engagement in Tourism Marketing
34
TITLE: BEYOND THE TOUCH: ANALYZING THE PURCHASING BEHAVIOUR USING AUGMENTED REALITY AND ONLINE REVIEWS
AUTHORS: Aihoor Kayoom Aleem; Sandra Maria Correia Loureiro; Jéssica Francisco Martinho;
PUBLISHED: 2023, SOURCE: Global Fashion Management Conference
AUTHORS: Aihoor Kayoom Aleem; Sandra Maria Correia Loureiro; Jéssica Francisco Martinho;
PUBLISHED: 2023, SOURCE: Global Fashion Management Conference
35
TITLE: HOW ARTIFICIAL INTELLIGENCE TOOLS INFLUENCE CUSTOMER EXPERIENCE AND AVOIDANCE OF SIMILARITY
AUTHORS: Sandra Maria Correia Loureiro; Mónica Mendes Ferreira; Ricardo Godinho Bilro; Laura Marques;
PUBLISHED: 2023, SOURCE: Global Fashion Management Conference
AUTHORS: Sandra Maria Correia Loureiro; Mónica Mendes Ferreira; Ricardo Godinho Bilro; Laura Marques;
PUBLISHED: 2023, SOURCE: Global Fashion Management Conference
36
TITLE: HOW GAME ADVERTISING INFLUENCES THE BRAND EQUITY OF LUXURY BRANDS
AUTHORS: Mariana Rodrigues; Maria Inês Romero; Sandra Maria Correia Loureiro;
PUBLISHED: 2023, SOURCE: Global Fashion Management Conference
AUTHORS: Mariana Rodrigues; Maria Inês Romero; Sandra Maria Correia Loureiro;
PUBLISHED: 2023, SOURCE: Global Fashion Management Conference
37
TITLE: HOW SOCIAL ROBOTS ENHANCE MY WELL-BEING IN THE HOSPITALITY INDUSTRY
AUTHORS: Ana Filipa Rodrigues; Sandra Maria Correia Loureiro; João Marques Guerreiro;
PUBLISHED: 2023, SOURCE: Global Fashion Management Conference
AUTHORS: Ana Filipa Rodrigues; Sandra Maria Correia Loureiro; João Marques Guerreiro;
PUBLISHED: 2023, SOURCE: Global Fashion Management Conference
38
TITLE: THE INFLUENCE OF AWE AND AUGMENTED REALITY (AR) FOR DRIVING TOURISTS' LOYALTY TOWARDS RELIGIOUS DESTINATIONS
AUTHORS: Jorge Nascimento; Maria Rita Nogueira da Silva Afonso; Sandra Maria Correia Loureiro;
PUBLISHED: 2023, SOURCE: Global Fashion Management Conference
AUTHORS: Jorge Nascimento; Maria Rita Nogueira da Silva Afonso; Sandra Maria Correia Loureiro;
PUBLISHED: 2023, SOURCE: Global Fashion Management Conference
39
TITLE: THE PERCEPTION OF TRUST IN PERSONALIZED VIDEO NEWS GENERATED BY ARTIFICIAL INTELLIGENCE
AUTHORS: Felipe Breviglieri; João Guerreiro; Sandra Loureiro;
PUBLISHED: 2023, SOURCE: Global Fashion Management Conference
AUTHORS: Felipe Breviglieri; João Guerreiro; Sandra Loureiro;
PUBLISHED: 2023, SOURCE: Global Fashion Management Conference
40
TITLE: UNCOVERING THE RESEARCH ON THE ARTIFICIAL INTELLIGENCE-HUMAN RELATIONSHIP
AUTHORS: Aoqiao Zhang; Sandra Maria Correia Loureiro; João Marques Guerreiro;
PUBLISHED: 2023, SOURCE: Global Fashion Management Conference
AUTHORS: Aoqiao Zhang; Sandra Maria Correia Loureiro; João Marques Guerreiro;
PUBLISHED: 2023, SOURCE: Global Fashion Management Conference
