Maria Madalena Eça Guimarães de Abreu
AuthID: R-002-2J5
1
TITLE: The Strategy Implementation of Account-Based Marketing (ABM)-The Stratio Case
AUTHORS: Abreu, Mandalena; Jordao, Barbara;
PUBLISHED: 2024, SOURCE: 12th World Conference on Information Systems and Technologies (WorldCIST) in GOOD PRACTICES AND NEW PERSPECTIVES IN INFORMATION SYSTEMS AND TECHNOLOGIES, VOL 3, WORLDCIST 2024, VOLUME: 987
AUTHORS: Abreu, Mandalena; Jordao, Barbara;
PUBLISHED: 2024, SOURCE: 12th World Conference on Information Systems and Technologies (WorldCIST) in GOOD PRACTICES AND NEW PERSPECTIVES IN INFORMATION SYSTEMS AND TECHNOLOGIES, VOL 3, WORLDCIST 2024, VOLUME: 987
INDEXED IN: 
Scopus 
WOS
Scopus WOS2
TITLE: Implementation of the ABM Strategy
AUTHORS: Bárbara Figueiredo Carvalho Ferreira Jordão; Mandalena Eça De Abreu;
PUBLISHED: 2023, SOURCE: 2023 18th Iberian Conference on Information Systems and Technologies (CISTI)
AUTHORS: Bárbara Figueiredo Carvalho Ferreira Jordão; Mandalena Eça De Abreu;
PUBLISHED: 2023, SOURCE: 2023 18th Iberian Conference on Information Systems and Technologies (CISTI)
3
TITLE: Order tracking systems An analysis of B2B customer satisfaction
AUTHORS: de Abreu, Mandalena Eca; Viegas, Soraia; Belem Barbosa ;
PUBLISHED: 2022, SOURCE: 17th Iberian Conference on Information Systems and Technologies (CISTI) in 2022 17TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI), VOLUME: 2022-June
AUTHORS: de Abreu, Mandalena Eca; Viegas, Soraia; Belem Barbosa ;
PUBLISHED: 2022, SOURCE: 17th Iberian Conference on Information Systems and Technologies (CISTI) in 2022 17TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI), VOLUME: 2022-June
4
TITLE: Using CRM in B2B Marketplaces
AUTHORS: de Abreu, Mandalena Eca; Simoes, Joana; Judice, Diogo; Pedrosa, Isabel;
PUBLISHED: 2022, SOURCE: 17th Iberian Conference on Information Systems and Technologies (CISTI) in 2022 17TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI)
AUTHORS: de Abreu, Mandalena Eca; Simoes, Joana; Judice, Diogo; Pedrosa, Isabel;
PUBLISHED: 2022, SOURCE: 17th Iberian Conference on Information Systems and Technologies (CISTI) in 2022 17TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI)
INDEXED IN: WOS
WOS5
TITLE: Using CRM in B2B Marketplaces
AUTHORS: Madalena Eca de Abreu; Joana Simoes; Diogo Judice; Isabel Pedrosa;
PUBLISHED: 2022, SOURCE: 2022 17th Iberian Conference on Information Systems and Technologies (CISTI)
AUTHORS: Madalena Eca de Abreu; Joana Simoes; Diogo Judice; Isabel Pedrosa;
PUBLISHED: 2022, SOURCE: 2022 17th Iberian Conference on Information Systems and Technologies (CISTI)
6
TITLE: Marketing in acacia city
AUTHORS: Madalena E Abreu; Timoteo Cuche;
PUBLISHED: 2022
AUTHORS: Madalena E Abreu; Timoteo Cuche;
PUBLISHED: 2022
INDEXED IN: 
Handle
Handle7
TITLE: Marketing the downtown of Coimbra via a local agency
AUTHORS: Madalena E Abreu; Elina Ghazaryan;
PUBLISHED: 2022
AUTHORS: Madalena E Abreu; Elina Ghazaryan;
PUBLISHED: 2022
INDEXED IN: Handle
Handle8
TITLE: ASSISTÊNCIA MÉDICA INTERNACIONAL (AMI) – O PODER DOS SOCIAL MEDIA NA AJUDA ÀS ONG-D’S
AUTHORS: Ana Filipa Almeida; Lara Sofia Mendes Bacalhau ; Maria Madalena Eça de Abreu;
PUBLISHED: 2021, SOURCE: Ciências Socialmente Aplicáveis: Integrando Saberes e Abrindo Caminhos Vol I
AUTHORS: Ana Filipa Almeida; Lara Sofia Mendes Bacalhau ; Maria Madalena Eça de Abreu;
PUBLISHED: 2021, SOURCE: Ciências Socialmente Aplicáveis: Integrando Saberes e Abrindo Caminhos Vol I
9
TITLE: RENAULT - EXPANSÃO E INTERNACIONALIZAÇÃO DA MARCA NO BRASIL
AUTHORS: Hugo Faria; Maria Madalena Eça de Abreu; Lara Sofia Mendes Bacalhau ;
PUBLISHED: 2021, SOURCE: Ciências Socialmente Aplicáveis: Integrando Saberes e Abrindo Caminhos Vol II
AUTHORS: Hugo Faria; Maria Madalena Eça de Abreu; Lara Sofia Mendes Bacalhau ;
PUBLISHED: 2021, SOURCE: Ciências Socialmente Aplicáveis: Integrando Saberes e Abrindo Caminhos Vol II
10
TITLE: ORGANO GOLD & OG CARES FOUNDATION – “EVERYONE DESERVES A CHANCE”, GIVE BACK – UM CASO DE MARKETING EMPRESARIAL E MARKETING SOCIAL DE MÃOS DADAS
AUTHORS: Joana Rodrigues; Lara Sofia Mendes Bacalhau ; Maria Madalena Eça de Abreu;
PUBLISHED: 2021, SOURCE: Ciências Socialmente Aplicáveis: Integrando Saberes e Abrindo Caminhos Vol II
AUTHORS: Joana Rodrigues; Lara Sofia Mendes Bacalhau ; Maria Madalena Eça de Abreu;
PUBLISHED: 2021, SOURCE: Ciências Socialmente Aplicáveis: Integrando Saberes e Abrindo Caminhos Vol II
