The Influence of Tiktok Videos on German Gen Z Consumers' Attitude and Purchase Intention Towards Sustainable Brands

AuthID
 P-00Y-J66
4
Author(s)
Plötz, S
·
1
Editor(s)
Martinez Lopez,FJ
Document Type
Proceedings Paper
Year published
2023
Published
in ADVANCES IN DIGITAL MARKETING AND ECOMMERCE, DMEC 2023 in Springer Proceedings in Business and Economics, ISSN: 2198-7246
Pages: 270-289 (20)
Conference
4Th International Conference on Advances in Digital Marketing and Ecommerce (Dmec), Date: JUN 28-29, 2023, Location: Barcelona, SPAIN
Indexing
Wos®
Scopus®
Crossref®2
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85161420690
Wos: WOS:001310121900027
Source Identifiers
ISSN: 2198-7246
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