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Traditional Brands Vs. Born-Digital Brands: The Case of the Fashion Industry
AuthID
P-00Y-J6X
2
Author(s)
Ribeiro, L
·
Maués, A
1
Editor(s)
Martinez Lopez,FJ
Document Type
Proceedings Paper
Year published
2023
Published
in
ADVANCES IN DIGITAL MARKETING AND ECOMMERCE, DMEC 2023
in
Springer Proceedings in Business and Economics,
ISSN: 2198-7246
Pages: 298-304 (7)
Conference
4Th International Conference on Advances in Digital Marketing and Ecommerce (Dmec),
Date:
JUN 28-29, 2023,
Location:
Barcelona, SPAIN
Indexing
Wos
®
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Publication Identifiers
DOI
:
10.1007/978-3-031-31836-8_29
Scopus
: 2-s2.0-85161405235
Wos
: WOS:001310121900029
Source Identifiers
ISSN
: 2198-7246
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