The Influence Of Advertising At The Point-Of- Purchase On Shoppers And Brands: An Empirical Study Inconvenience Stores

AuthID
 P-00Y-JAH
2
Author(s)
Document Type
Article
Year published
2023
Published
in COMMUNICATION TODAY, ISSN: 1338-130X
Volume: 14, Issue: 1, Pages: 136-156 (11)
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Publication Identifiers
SCOPUS: 2-s2.0-85161234282
Wos: WOS:001051446300009
Source Identifiers
ISSN: 1338-130X
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