Hashtag Activism by Brand Lovers: a Netnographic Study

AuthID
 P-00Y-MHD
2
Author(s)
Carvalho, CL
·
Document Type
Article
Year published
2023
Published
in International Journal of Sport Management and Marketing, ISSN: 1475-8962
Volume: 23, Issue: 1-2, Pages: 44-61
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Publication Identifiers
SCOPUS: 2-s2.0-85161943906
Source Identifiers
ISSN: 1475-8962
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