Sensory Marketing: The Purpose of Sensory Stimuli in Consumer Behaviour in the Context of the Retail Environment

AuthID
 P-00Y-N58
3
Author(s)
Viegas, C
·
Agapito, D
·
Document Type
Book Chapter
Year published
2023
Published
in Measuring Consumer Behavior in Hospitality for Enhanced Decision Making
Pages: 161-189
Indexing
Scopus®
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85162921249
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