The Role of the Balanced Scorecard as a Differentiating Factor for Education Marketing

AuthID
 P-00Y-Q3N
4
Author(s)
Azevedo, AC
·
Sousa, B
·
4
Editor(s)
Abreu,A;Carvalho,JV;Liberato,D;Galdames,IS
Document Type
Proceedings Paper
Year published
2023
Published
in Smart Innovation, Systems and Technologies, ISSN: 2190-3018
Volume: 340, Pages: 745-753 (8)
Conference
International Conference on Tourism, Technology and Systems, Icotts 2022, Date: 3 November 2022 through 5 November 2022, Location: Santiago
Indexing
Scopus®
Crossref®
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85164953673
Source Identifiers
ISSN: 2190-3018
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