The Role of Influencer-Follower Congruence in the Relationship Between Influencer Marketing and Purchase Behaviour

AuthID
 P-00Y-VN4
4
Author(s)
Venciute, D
·
Mackeviciene, I
·
Kuslys, M
·
Document Type
Article
Year published
2023
Published
in JOURNAL OF RETAILING AND CONSUMER SERVICES, ISSN: 0969-6989
Volume: 75, Pages: 103506 (10)
Indexing
Wos®
Scopus®
Crossref®19
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85166006057
Wos: WOS:001049614600001
Source Identifiers
ISSN: 0969-6989
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