An Integrated View on Social Media Marketing Actions and Their Expected Impacts on Consumer Behavior

AuthID
 P-00Y-XJG
3
Author(s)
Pereira, I
·
Vale, VT
Document Type
Book Chapter
Year published
2023
Published
in Management and Marketing for Improved Retail Competitiveness and Performance, ISSN: 2327-5502
Pages: 303-319 (16)
Indexing
Scopus®
Crossref®
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85167862738
Source Identifiers
ISSN: 2327-5502
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