Metaverse and Digital Twins: An Opportunity to Increase Retailers' Profitability? An Exploratory Research Using Nike Case Study and Retail Managers' In-Depth Interviews

AuthID
 P-00Y-XK3
1
Author(s)
Document Type
Book Chapter
Year published
2023
Published
in Management and Marketing for Improved Retail Competitiveness and Performance
Pages: 217-235 (18)
Indexing
Scopus®
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85167858494
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