Human Branding: from Attachment Strength to Loyalty

AuthID
 P-00Y-XYX
4
Author(s)
Vinagre, F
·
Ferreira, M
Document Type
Article
Year published
2023
Published
in Journal of Marketing Communications, ISSN: 1352-7266
Pages: 1-22
Indexing
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Publication Identifiers
SCOPUS: 2-s2.0-85167788851
Source Identifiers
ISSN: 1352-7266
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