The Consumer Influence of Digital Coupon Distribution Through a Referral Program

AuthID
 P-00Y-ZWT
2
Author(s)
Pereira, J
·
3
Editor(s)
Rocha,A;Ferrás,C;Ibarra,W
Document Type
Proceedings Paper
Year published
2023
Published
in Lecture Notes in Networks and Systems, ISSN: 2367-3370
Volume: 691 LNNS, Pages: 171-183 (12)
Conference
International Conference on Information Technology and Systems, Icits 2023, Date: 24 April 2023 through 26 April 2023, Location: Cusco
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Publication Identifiers
SCOPUS: 2-s2.0-85169018722
Source Identifiers
ISSN: 2367-3370
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