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Content Marketing Research: A Review and Research Agenda
AuthID
P-00Z-0KY
2
Author(s)
Bubphapant, J
·
Brandao, A
Document Type
Review
Year published
2024
Published
in
INTERNATIONAL JOURNAL OF CONSUMER STUDIES,
ISSN: 1470-6423
Volume: 48, Issue: 1
Indexing
Wos
®
Scopus
®
Crossref
®
5
Google Scholar
®
Metadata
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Publication Identifiers
DOI
:
10.1111/ijcs.12984
SCOPUS
: 2-s2.0-85170516162
Wos
: WOS:001060900600001
Source Identifiers
ISSN
: 1470-6423
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