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Brand Engagement and Creative Digital Advertising: A Case Study of Galo Portuguese Brand
AuthID
P-00Z-4GQ
3
Author(s)
Santos, S
·
Santo, PE
·
Ferreira, S
Document Type
Book Chapter
Year published
2024
Published
in
Springer Series in Design and Innovation,
ISSN: 2661-8184
Volume: 33, Pages: 207-219 (12)
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DOI
:
10.1007/978-3-031-41770-2_12
Handle
:
https://hdl.handle.net/10400.19/8535
Scopus
: 2-s2.0-85172808556
Source Identifiers
ISSN
: 2661-8184
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