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A Systematic Review on the Customer Journey Between Two Worlds: Reality and Immersive World

AuthID
P-00Z-4J2

Author(s)

Neves, J

Bacalhau, LM

Santos, V

Editor(s)

Reis,JL;dos Santos,JP;Del Rio Araujo,M;Reis,LP

Document Type

Proceedings Paper

Year published

2024

Published

in Smart Innovation, Systems and Technologies, ISSN: 2190-3018

Volume: 344, Pages: 401-416 (15)

Conference

International Conference on Marketing and Technologies, Icmarktech 2022, Date: 1 December 2022 through 3 December 2022, Location: Santiago De Compostela

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Scopus^®

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Metadata
Sources

Publication Identifiers

DOI: 10.1007/978-981-99-0333-7_29

SCOPUS: 2-s2.0-85171893015

Source Identifiers

ISSN: 2190-3018

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