Brand Valuation: Recognizing the Brands as Strategical Assets in the Balance Sheet of the Companies

AuthID
 P-00Z-9DR
3
Author(s)
Araujo, FC
·
Yanaze, MH
Document Type
Article
Year published
2023
Published
in REVISTA DE GESTAO E SECRETARIADO-GESEC, ISSN: 2178-9010
Volume: 14, Issue: 2, Pages: 1516-1537 (22)
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Publication Identifiers
Wos: WOS:001083510100006
Source Identifiers
ISSN: 2178-9010
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