How Gamifying Ai Shapes Customer Motivation, Engagement, and Purchase Behavior

AuthID
P-00Z-9FC
5
Author(s)
Elmashhara, MG
·
De Cicco, R
·
Hammerschmidt, M
·
Silva, ML
Document Type
Article in Press
Year published
2023
Published
in PSYCHOLOGY & MARKETING, ISSN: 0742-6046
Volume: 41, Issue: 1, Pages: 134-150 (17)
Indexing
Publication Identifiers
Wos: WOS:001083964900001
Source Identifiers
ISSN: 0742-6046
Export Publication Metadata
Marked List
Info
At this moment we don't have any links to full text documens.