Brand Activism Effectiveness: The Predictors and Potential Effects of Brand Activist Actions

AuthID
 P-00Z-R14
2
Author(s)
Miguel, A
·
Document Type
Article
Year published
2023
Published
in MEDIA & JORNALISMO, ISSN: 1645-5681
Volume: 23, Issue: 42, Pages: 147-164 (18)
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Publication Identifiers
Wos: WOS:001123601600007
Source Identifiers
ISSN: 1645-5681
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