To Buy or Not to Buy? The Impulse Buying Dilemma in Livestream Shopping

AuthID
 P-00Z-VEX
4
Author(s)
Miranda, S
·
Tu, XJ
Document Type
Article in Press
Year published
2024
Published
in PSYCHOLOGY & MARKETING, ISSN: 0742-6046
Indexing
Wos®
Scopus®
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85182214155
Wos: WOS:001142055100001
Source Identifiers
ISSN: 0742-6046
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