Exploring Ageing Consumers' Usage of Content Marketing, Content Typology and Online Brand Advocacy

AuthID
P-010-4BS
2
Author(s)
Bubphapant, J
·
Document Type
Article in Press
Year published
2024
Published
in EUROMED JOURNAL OF BUSINESS, ISSN: 1450-2194
Indexing
Publication Identifiers
SCOPUS: 2-s2.0-85188341735
Unpaywall: 10.1108/emjb-10-2023-0283
Wos: WOS:001188328400001
Source Identifiers
ISSN: 1450-2194
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