The Power of Facial Expressions in Branding: Can Emojis Versus Human Faces Shape Emotional Contagion and Brand Fun?

AuthID
 P-010-5MS
4
Author(s)
Almeida, P
·
Pinto, DC
·
Herter, M
Document Type
Article in Press
Year published
2024
Published
in JOURNAL OF BRAND MANAGEMENT, ISSN: 1350-231X
Indexing
Wos®
Scopus®
Crossref®
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85188293739
Wos: WOS:001190174800001
Source Identifiers
ISSN: 1350-231X
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