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Influence Amplified: Leveraging the Power of Influencer Marketing in the Digital Age
AuthID
P-010-AYV
4
Author(s)
Zekan, SB
·
Fernandes, PO
·
Borowska Pietrzak, A
·
Biličić, SG
Document Type
Book Chapter
Year published
2024
Published
in
Contemporary Trends in Innovative Marketing Strategies
Pages: 226-240 (14)
Indexing
Scopus
®
Google Scholar
®
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Publication Identifiers
DOI
:
10.4018/979-8-3693-1231-5.ch011
Scopus
: 2-s2.0-85190889216
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