Purpose Is the New Branding: Understanding Conscientious Purpose-Driven Marketing and Its Impact on Brand Outcomes

AuthID
 P-010-M6J
3
Author(s)
Guzmán, F
·
Mota, M
Document Type
Article
Year published
2024
Published
in JOURNAL OF PRODUCT AND BRAND MANAGEMENT, ISSN: 1061-0421
Volume: 33, Issue: 6, Pages: 761-782 (22)
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Publication Identifiers
SCOPUS: 2-s2.0-85195699578
Wos: WOS:001245122500001
Source Identifiers
ISSN: 1061-0421
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