Augmented Reality and Brand Perception: A Review of Strategies and Impact on Consumer Behavior

AuthID
P-010-PMK
4
Author(s)
Pinheiro, SM
·
Fernandes, IB
·
Ferreira, BM
4
Editor(s)
Reis,JL;Santos,JPMD;Zelený,J;Gavurová,B
Document Type
Proceedings Paper
Year published
2024
Published
in Smart Innovation, Systems and Technologies, ISSN: 2190-3018
Volume: 386, Pages: 809-819 (10)
Conference
International Conference on Marketing and Technologies, Icmarktech 2023, Date: 30 November 2023 through 2 December 2023, Location: Prague
Indexing
Publication Identifiers
SCOPUS: 2-s2.0-85196870349
Source Identifiers
ISSN: 2190-3018
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