Corporate Brand Identity Management in a Technological Faculty – How Brand Relationships Influence Students and Companies Reputations

AuthID
 P-010-X8A
3
Author(s)
Martins, Francisco Vitorino
·
Barandas-Karl, Hortênsia
Document Type
Proceedings Paper
Year published
2012
Published
in 4th International Conference WSEAS World Multiconference on Applied Economics, Business and Development (AEBD`12), ISSN: 2227-460X
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ISSN: 2227-460X
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