Publications

AuthID
P-011-6QF

Author(s)

Fam K.S.

Merrilees B.

Document Type

Book Chapter

Year published

2015

Published

in Developments in Marketing Science: Proceedings of the Academy of Marketing Science, ISSN: 23636165

Pages: 339-342 (3)

Indexing

Scopus^®

Crossref^®

Google Scholar^®

Publication Identifiers

DOI: 10.1007/978-3-319-17356-6_103

Scopus: 2-s2.0-85125090558

Source Identifiers

ISSN: 23636165

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