Spectator-Based Brand Equity in Professional Soccer

AuthID
P-011-P87
5
Author(s)
Biscaia, Rui
·
Correia, Abel
·
Ross, Stephen
·
Maroco, João
Document Type
Article
Year published
2013
Published
in Sport Marketing Quarterly, ISSN: 1061-6934
Volume: 22
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ISSN: 1061-6934
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