Developing Relationships Through Direct Marketing in a Business-To-Business Context: The Training Sector in Portugal

AuthID
 P-003-CCQ
4
Author(s)
McGuinness, M
·
Elliott, D
1
Editor(s)
Tome, E
Document Type
Proceedings Paper
Year published
2010
Published
in PROCEEDINGS OF THE 11TH EUROPEAN CONFERENCE ON KNOWLEDGE MANAGEMENT, VOLS 1 AND 2, ISSN: 2048-8963
Volume: 2, Pages: 814-821 (8)
Conference
11Th European Conference on Knowledge Management, Date: SEP 02-03, 2010, Location: Famalicao, PORTUGAL, Host: Univ Lusiada Vila Nova Famalicao
Indexing
Wos®
Scopus®
Publication Identifiers
Scopus: 2-s2.0-84871174151
Wos: WOS:000284261400088
Source Identifiers
ISSN: 2048-8963
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