E-Wom as an Asset of Branded Content Strategies

AuthID
 P-012-KF0
3
Author(s)
Llorente-Barroso, C
·
Kolotouchkina, O
·
Document Type
Book Chapter
Year published
2022
Published
in Advances in Marketing, Customer Relationship Management, and E-Services - Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape, ISSN: 2327-5502
Pages: 367-383
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ISSN: 2327-5502
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