The Influence of Online Reviews and Electronic Word-Of-Mouth on Purchase Intention: A Literature Review and Research Agenda

AuthID
 P-012-NCC
3
Author(s)
Sepac, J
·
3
Editor(s)
Martinez,LF;Bruggemann,P;Martinez Lopez,FJ
Document Type
Proceedings Paper
Year published
2024
Published
in ADVANCES IN DIGITAL MARKETING AND ECOMMERCE, DMEC 2024 in Springer Proceedings in Business and Economics, ISSN: 2198-7246
Pages: 75-99 (25)
Conference
5Th International Conference on Digital Marketing & Ecommerce Conference (Dmec), Date: JUN 26-28, 2024, Location: Barcelona, SPAIN
Indexing
Wos®
Scopus®
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Publication Identifiers
Scopus: 2-s2.0-85199574991
Wos: WOS:001297981500009
Source Identifiers
ISSN: 2198-7246
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