Do Loyalty Cards Enhance Loyalty in the Pharmaceutical Sector?

AuthID
 P-013-ED6
3
Author(s)
Marques S.H.
·
Lindeza A.C.A.
Document Type
Article
Year published
2017
Published
in Journal of Relationship Marketing, ISSN: 15332667
Volume: 16, Issue: 2, Pages: 143-162 (19)
Indexing
Scopus®
Crossref®2
Handle®
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85020169207
Source Identifiers
ISSN: 15332667
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