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Crm Implementation
AuthID
P-013-GKR
3
Author(s)
Pissara, C
·
Gomes, JV
·
Romão, MB
Document Type
Book Chapter
Year published
2023
Published
in
Advances in Marketing, Customer Relationship Management, and E-Services - Management and Marketing for Improved Retail Competitiveness and Performance,
ISSN: 2327-5502
Pages: 67-92
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Publication Identifiers
DOI
:
10.4018/978-1-6684-8574-3.ch004
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ISSN
: 2327-5502
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