Evidence of a Glocal Marketing Strategy: a Case Study in the Brazilian Telecommunication Market

AuthID
 P-013-N7V
4
Author(s)
Costa e Silva, S
·
Yamasaki, V
·
Rocha, TV
·
Document Type
Article
Year published
2019
Published
in International Journal of Business Excellence, ISSN: 1756-0047
Volume: 19, Issue: 3, Pages: 364
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ISSN: 1756-0047
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