Omnichannel Approach: Factors Affecting Consumer Acceptance

AuthID
 P-013-XJ4
3
Author(s)
Martins, CC
·
de Sousa, JM
Document Type
Article
Year published
2018
Published
in JOURNAL OF MARKETING CHANNELS, ISSN: 1046-669X
Volume: 25, Issue: 1-2, Pages: 73-84 (12)
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Scopus®
Crossref®35
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85081732128
Wos: WOS:000489037700005
Source Identifiers
ISSN: 1046-669X
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