The Relevance of Cause-Related Marketing to Post-Purchase Guilt Alleviation

AuthID
 P-013-XJ6
2
Author(s)
Martins C.C.
Document Type
Article
Year published
2017
Published
in International Review on Public and Nonprofit Marketing, ISSN: 18651984
Volume: 14, Issue: 4, Pages: 475-494 (19)
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Scopus®
Crossref®15
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Publication Identifiers
Scopus: 2-s2.0-85020425451
Source Identifiers
ISSN: 18651984
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