Do Private Labels Build Retailer Brand Equity?: an Empirical Approach

AuthID
 P-015-1C0
3
Author(s)
Xara-Brasil, Duarte
·
Marreiros, Cristina
·
Document Type
Article
Year published
2015
Published
in Australian Journal of Basic and Applied Sciences, ISSN: 1991-8178
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ISSN: 1991-8178
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