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Analyzing The Impact Of Massclusivity Campaigns On Luxury And Mass-Market Fashion Brands
AuthID
P-015-2G8
3
Author(s)
Fonseca dos Santos, J
·
Bilro, RG
·
Loureiro, SMC
Document Type
Article
Year published
2019
Published
in
Global Fashion Management Conference,
ISSN: 2288-825X
Volume: 2019, Pages: 810-811
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DOI
:
10.15444/gfmc2019.08.03
Source Identifiers
ISSN
: 2288-825X
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