Publications

AuthID
P-015-3J0

Author(s)

Zekan, SB

Borowska-Pietrzak, A

Biličić, SG

Document Type

Book Chapter

Year published

2024

Published

in Advances in Marketing, Customer Relationship Management, and E-Services - Contemporary Trends in Innovative Marketing Strategies, ISSN: 2327-5502

Pages: 226-240

Indexing

Crossref^®

Google Scholar^®

Publication Identifiers

DOI: 10.4018/979-8-3693-1231-5.ch011

Source Identifiers

ISSN: 2327-5502

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