The Supwave Theory of International Marketing: an Analogy Between Catching the Best Waves and Foreign Market Entry Decisions

AuthID
 P-015-8P0
3
Author(s)
Calheiros-Lobo, Nuno
·
Document Type
Article
Year published
2022
Published
in ICIEMC Proceedings, ISSN: 2184-9102
Volume: 2
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ISSN: 2184-9102
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