The Relationship Between Content Typologies and Brand Engagement on Instagram

AuthID
 P-015-FWP
2
Author(s)
Domingues, B
·
Document Type
Book Chapter
Year published
2024
Published
in Advances in Marketing, Customer Relationship Management, and E-Services - Marketing Innovation Strategies and Consumer Behavior, ISSN: 2327-5502
Pages: 266-299
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ISSN: 2327-5502
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