Green Consumer Segmentation: Managerial and Environmental Implications from the Perspective of Business Strategies and Practices

AuthID
 P-015-HM4
4
Author(s)
Afonso, C
·
Gavilan, D
·
García-Madariaga, J
·
Document Type
Book Chapter
Year published
2017
Published
in Innovation, Technology, and Knowledge Management - Sustainability in Innovation and Entrepreneurship, ISSN: 2197-5698
Pages: 137-151
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ISSN: 2197-5698
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