How Much do Product Differentiation, Marketing Investments and Brand Equity Actually Affect Price? An Empirical Study in the Consumer Market

AuthID
 P-015-JMA
1
Author(s)
Document Type
Book Chapter
Year published
2015
Published
in Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing, ISSN: 2363-6165
Pages: 619-619
Indexing
Crossref®
Google Scholar®
Publication Identifiers
Source Identifiers
ISSN: 2363-6165
Export Publication Metadata
Marked List
 Add to Marked List
Info
At this moment we don't have any links to full text documens.

A place for researchers and their institutions

Useful Links

Get Help

© 2024 CRACS & Inesc TEC - All Rights Reserved Privacy Policy | Terms of Service