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How Much do Product Differentiation, Marketing Investments and Brand Equity Actually Affect Price? An Empirical Study in the Consumer Market

AuthID
P-015-JMA

Author(s)

Davcik, NS

Document Type

Book Chapter

Year published

2015

Published

in Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing, ISSN: 2363-6165

Pages: 619-619

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Publication Identifiers

DOI: 10.1007/978-3-319-24184-5_153

Source Identifiers

ISSN: 2363-6165

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