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The Role of Product Innovation in Marketing Performance: Empirical Study in Fmcg Market (An Abstract)

AuthID
P-015-JMB

Author(s)

Davcik, NS

Sharma, P

Document Type

Book Chapter

Year published

2017

Published

in Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Marketing at the Confluence between Entertainment and Analytics, ISSN: 2363-6165

Pages: 273-273

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Google Scholar^®

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Publication Identifiers

DOI: 10.1007/978-3-319-47331-4_49

Source Identifiers

ISSN: 2363-6165

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